About Us

Welcome to Florinelle, where effortless elegance meets everyday confidence.

Founded with a deep love for feminine, boho-inspired style, Florinelle is more than just a fashion label — it’s a celebration of the modern woman. We design collections that are flattering, free-spirited, and versatile, with pieces that take you from weekday to weekend — always looking fabulous while doing it.

Our mission is simple: to help women express their individuality through clothing that feels as beautiful as it looks. Whether you’re dressing for golden hour, a girls’ getaway, or just the joy of dressing up, Florinelle offers timeless silhouettes with a touch of whimsy and wanderlust.

With a growing community across Australia, New Zealand, the US, and beyond, we’re proud to bring curated fashion to your doorstep — no matter where you call home.

Thank you for letting us be part of your wardrobe.

Love,

The Florinelle Team x